a little about


What is it?

Research Entrepreneurs Accelerating Prosperity (REAP) sparks creative minds to explore the latest interactive, machine-to-machine, and digital display technologies, challenging students to build innovative business opportunities on top of our partners’  technologies.

How we do it

REAP is a leader in platform entrepreneurship. Rather than building technologies from scratch, REAP students learn to make existing technologies do new things for new markets. In this way, REAPsters create new business opportunities for themselves while contributing to the ongoing success of our partners.

Where we do it

REAP is a research initiative within the University of Waterloo. Our main lab – called the Felt Lab – is hosted by one of our founding partners, Quarry Integrated Communications, in St. Jacobs.

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What's happening at the

Felt Lab

Weekly Events

Check out Eventbrite for all of our events.


Technology Resources

Have an idea and want to play with our technology?
Check out what we have in the lab


Want to know what’s happening at the Felt Lab?
Check out our announcements here!

Industry Partners

REAP strengthens Waterloo Region’s reputation as a hotbed of technical innovation, contributes directly to Ontario’s economic agenda, and supports Canada’s aspirations to be a world-leader in interactive, machine-to-machine, and digital technologies.

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As a living lab, REAP relies on its private and public sector partners to bring fresh insights, challenges, and opportunities to our teams. Along with support–equipment, funding, expertise, and mentorship–our partners bring a passion for bringing great ideas to market.

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REAP is a non-credit research initiative at the University of Waterloo that pays undergraduate students to research and develop new uses and markets for various technologies. Arts-led, though not arts-exclusive, REAP employs students from all faculties for short and longer term projects.


Through paid research opportunities and group projects, students gain applied and practical experience in a variety of skills. These skills provide a competitive advantage when they enter the workforce or start their own business. In fact, many of our REAPsters find employment working for our industry partners.


Initially, REAPsters work independently on a 2-3 week research assignment. Following one or more of these research ‘sprints’, students may be assigned to a team with other students to work on a longer term assignment. Some of these projects have resulted in a business start-up for the student team.


REAP supports platform entrepreneurship from the ground up. From paying REAPsters to find viable, desirable, and feasible business ideas, to providing business plan writing, mentorship, and a bridge to further support systems, we help foster innovation and entrepreneurship in one of the most innovative cities in Canada.


Meet our


Joy Smith


Joy assists in the coordination of Felt Lab activities, including events, communications and projects.

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Diane Williamson

Business Development

Diane coordinates business development and oversees operations management.

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Dr. Jill Tomasson Goodwin

REAP Executive

Jill Tomasson Goodwin is an Associate Professor in the Faculty of Arts at the University of Waterloo.

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Dr. David Goodwin

REAP Executive

David Goodwin is an Associate Professor in the Faculty of Arts at the University of Waterloo.  He teaches

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the latest from our


Guest post by Julia Meriel Hi, my name is Julia Meriel and I’m a REAP alumni in my 4th and

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Post by Joy Smith Two weekends ago the much anticipated Fluxible, the party disguised as a UX conference descended on

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Post by Joy Smith It's that time of year again. The leaves are changing and the sound of school bells

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Post by Joy Smith Traditionally, the word "entrepreneur" evokes the image of a visionary leader who valiantly leads society towards

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Guest post by REAPster John Meade Digifest is an annual digital festival held in Toronto designed to showcase groundbreaking creations

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